B2B buyers increasingly want to engage with suppliers through digital and self-service channels – especially in the initial phases of the Sales cycle! Sales organizations now must accept that buying preferences have permanently changed and, as a result, so too will the sales organization and the role of sales professionals.

At the beginning of every year, there are numerous publications about market sizes, key figures, etc., about how the past year went and what the future holds. Despite the pandemic, the IT industry stands out with a particularly positive outlook. But it is worth taking a closer look. The future is not bright for everyone in the IT industry. In this article, I summarize which segments have really good opportunities in which markets.

The World Economic Forum brings together the world’s top academics, politicians, business, youth, and civil society leaders to engage in addressing the most pressing issues on the global agenda. The Davos Agenda (25-29 January 2021) aims to inform on the key issues shaping the year ahead. From this and from the latest publications of the World Economic Forum, we have summarized the answers for you.

The coronavirus pandemic has accelerated the digital destiny of B2B buyers and customers!

The key recovery factor for B2B companies will be how customer-centric, creative and adaptable they are to jump onto the next growth curve in their industry.