Embrace the Power of Hybrid Sales!
Discover the Future of Sales In a world of ever-changing preferences, traditional sales alone may
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See the future and gain a competitive advantage for 2022!
‘The B2B Buyer prefers a Sales rep-free buying’
Achtung! Sales leaders, take a closer look at what it means for your business.
In this article, we have analyzed current literature on B2B Sales, Digital Transformation and it’ implications for customer decision journeys and sales skills – a key topic from the ‘Virtual Sales Machine’. Here is a summary with our recommendations.
Changed B2B Decision Journeys are transforming Sales organizations and Sales roles
B2B buyers increasingly want to engage with suppliers through digital and self-service channels – especially in the initial phases of the Sales cycle! Sales organizations now must accept that buying preferences have permanently changed and, as a result, so too will the sales organization and the role of sales professionals.