Strategic Management

"A strategy describes the field in which a company wants to be unique" - Michael Porter

We help SMEs to review, detail and plan their entrepreneurial future for a 3-5 year period in a transparent, comprehensible and confidential manner.

Challenges

Defining, evaluating and implementing a business strategy is one of the most difficult and exciting tasks in business management. While in the past the business strategies of SMEs were often developed by a few people, which were purely based on their experience, in today's fast-moving, complex, and global world, such an approach is doomed to failure. The reasons for this are:

New industry drivers* offer great opportunities that are exploited by market competitors.
However, the drivers add complexity in decision making process.
They also shorten the time for decision-making.
Many things are technically possible, but not everything makes sense from a business point of view.

* such as Digitalisation, Artificial Intelligence, Machine Learning, Industry 4.0, Internet of Things, etc."

Solution Approach

In order for the company to achieve competitive advantages, it is necessary to be able to understand the value drivers of your customers, technological trends and market developments. For better feasibility, the specifics of SMEs need to be taken into account.

Based on this consideration, we have digitally mapped new and proven methods, and integrated them into a proven framework from Strickland/Thompson. The resulting approach achieves a high-quality, comprehensible and efficient Strategy Development with a 360° all-round view.

Based on the data, we carry out a customer-specific external and internal environment analysis, from which we derive a suitable and feasible business strategy. We put this to the test from a business perspective. On the basis of this knowledge and our integrated, effective process model, we contribute to the best possible strategic alignment of your company.

You have the expertise, we have the methodology and the data: Together we achieve an optimal result.