Industrial Metaverse

The vision for the operational business of the future!

We help the business, sales and marketing management of a company to transform their sales and marketing organization with the use of the latest technologies and thus to ensure sustainable and long-term competitiveness.

Challenges

Purchasing behaviour in B2B markets has changed. The importance of digital touch points is growing. Already half of all B2B buyers are Millenials.

Customers always talk to sales staff later in their decision-making process.
You have more information on providers and offers than ever before.
You expect highly individualised offers and competent contact persons on the part of the provider who know or can anticipate your wishes.

Companies that are already above average today know the individual decision journeys of their customers better than their market competitors. They have managed to design the physical and digital channels of interaction in such a way that they acquire a disproportionately high number of new customers, and successfully maintain existing customer relationships by achieving retention and loyalty. Likewise, the bounce rate is below average.
Research has shown that in 2021, 70% of all B2B providers will not only revise their sales approach, but redefine it.

Solution Approach

The basis for this change are concepts for sales and marketing automation using state-of-the-art software technologies. We call this holistic approach Industrial Metaverse.

There is a digital image of the real sales organization of a company. The virtual and real worlds merge. VR & augmented reality and X technologies are used.
Business-relevant data is not only generated and used in silos, but is transformed into valuable information for the sales and marketing process of a provider, partly in real time, with the help of business intelligence and artificial intelligence across the board
On the other hand, standardized processes are carried out efficiently and in almost perfect quality by so-called software robots (Robot Process Automation). As a result, highly paid sales and marketing staff can once again focus on satisfying customers' needs rather than on administration.