Solution Description
The existing Go2Market strategy is analysed, revised, and redisigned on the basis of the partners' business model evaluation.
The analysis is done through structured interviews with various people at the selected partners. The design is implemented according to the design thinking method, where a micro cycle is completely run through its 8 stages. The redesign takes into account the market structure of a previously conducted analysis and avoids channel conflicts.
In parallel, a gap analysis is carried out with regard to the sales skills of the partner companies. In order to close the identified gaps and to transfer the know-how from the manufacturer to the partner companies, modules from our sales enablement area are used.
The aim here is to transfer knowledge to the employees of the partner company. Our best-selling modules in this context are Value Selling, Get more Feet on the Street, Successful Negotiation, Etc.
You could also opt for a Detailed Market Structure Analysis.